Brand Exhibit
Novembre 16, 2020

Exhibit Design

The Sports Innovation summit brought together the most influential sport companies and journalists from all over the world, turning the ESPRIT Arena into a uniquely emotional show experience.

Organised by Messe Düsseldorf in partnership with DFL Deutsche Fußball Liga – saw Deltatre as a Gold Sponsor.

 

Task

Design a dominant presence at the event and show the company's advancements in technology

  • Strategy

    Brand, Exhibit Design

  • Design

    Art Direction, Exhibit Design

  • Client

    Deltatre for SportsInnovation

Real-time showcase

Connect live events and product showcase.

Hosting a conference in a sports arena is anything but conventional. It’s the perfect location for an event that ultimately bridges online and offline worlds.

The challenge was redesigning an already existing space to match the needs of a commercial showcase event, making participants feel completely immersed in the company’s landscape of products and services.

The request was to keep the Deltatre’s exhibit room open and inviting, but across the brand and product marketing key messages.

We overcame this by having strong colored walls which gave the wow factor when coming in the room as well as interactive touch screens for Deltatre to portray its demos. We also managed to keep the stand open to the live matches by having the full view of the arena, which gave Deltatre a dominant presence at the show but also got its key messages up high.

Visitors' satisfaction rate
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Visitors
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Days

Driving innovation in the media and technology

The excellence of the sports and football industry

The show concept not only included the arena interior, but also the outside speaker area, plus many different on-field demo stations. All spaces were designed to convey the brand messages with a recognisable and consistent identity.

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